The 8th edition of the Wakefit Great Indian Sleep Scorecard 2025 reveals sleep deprivation trends, with late-night scrolling, stress, and insomnia on the rise
BY PAYEL KAR
Wakefit.co, a D2C sleep and home solutions provider, presents the 8th edition of its in-house annual survey, The Great Indian Sleep Scorecard (GISS) 2025, offering a data-driven perspective on India’s evolving sleep patterns. The latest findings highlight a trend of sleep deprivation, with digital distractions and stress emerging as major disruptors in Kolkata.
Key Findings from the Survey
- Sleep Deprivation Persists: 46% of Kolkata residents consistently go to bed post 11 pm, well beyond the recommended bedtime of 10 p.m
- Rising Fatigue & Insomnia Concerns: 47% of Kolkata residents report not feeling refreshed after waking up in the morning. 89% of Kolkata wakes up 1-2 times at night. Although, 89% of respondents prefer to sleep in their beds, marking the highest percentage in India
- Digital Disruptions Continue: 88% of Kolkata respondents use their phone before bedtime, with 34% blaming late-night scrolling and binge-watching for delayed sleep. Consequently, 51% experience daytime sleepiness at work with 25% staying up late due to work
A Slow Shift Towards Better Sleep Habits
Despite the above trends, awareness about sleep quality is slowly on the rise. 35% of respondents acknowledge that reducing screen time before bed can improve sleep, and 37% of Kolkata residents reported that their bedroom environment impacted the quality of their sleep.
As Kolkata grapples with persistent sleep challenges, the findings indicate the need for lifestyle changes to ensure healthier sleep patterns.
The Great Indian Sleep Scorecard is an annual in-house survey by Wakefit.co, now in its eighth edition. The 2025 report analyzed 4,500+ responses collected between March 2024 and February 2025, covering a diverse demographic across Indian cities and age groups. Wakefit.co aims to contribute to the sleep and home solutions ecosystem, through data-driven insights and awareness-building initiatives.
About Wakefit.co
Wakefit.co is a research and innovation-driven sleep and home solutions company established in March 2016. It was founded by Ankit Garg and Chaitanya Ramalingegowda. With a portfolio that previously included mattresses, pillows, bed frames, mattress protectors, comforters, neck pillows, and back cushions, Wakefit.co has also expanded to include home products like sofas, dining sets, wardrobes, study tables, bookshelves, shoe racks, TV units, bedside tables, coffee tables, cushions, floor rugs, curtains, towels, and more. The brand also ventured into sleep-tech with the launch of Wakefit Zense, featuring Regul8 – a mattress temperature controller, and Track8 – a non-wearable (contactless) sleep tracker. The company manufactures its products in-house at its factories. Wakefit.co products are available across the country through its own online portal, 100+ offline retail stores, and popular online marketplaces. The company has raised funding (Series A through D) from marquee investors including PeakXV (previously Sequoia Capital India), Verlinvest, SIG, Investcorp and Elevation Capital.
