Business Wire India
On this Global Tiger Day, Royal Ranthambore Heritage Collection Whisky from Radico Khaitan, a leading homegrown alcobev company has partnered with renowned wildlife conservationist, composer, and author Abhishek Ray to honour India’s most majestic symbol, the tiger.
The book, BAAGH – Tiger is a gripping action-adventure wildlife crime thriller that explores the dark underbelly of tiger poaching while delivering a powerful message on humanity’s relationship with nature. With stunning illustrations and a cinematic narrative, BAAGH takes readers on a journey across dusty Deccan trails, Himalayan passes, and the murky world of wildlife trafficking, through the eyes of Jaggu, an ex-poacher turned wildlife warrior.
This collaboration is a fitting blend of storytelling and legacy. While BAAGH pays tribute to the tiger’s strength and survival, Royal Ranthambore brand stands as a symbol of India’s royal spirit, drawing inspiration from warrior kings and the magnificent tigers that once ruled the land.
Speaking on the initiative, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., said: “For Royal Ranthambore, royalty isn’t about indulgence, it is about our responsibility to safeguard the country’s finest legacy. On this Global Tiger Day, we are proud to stand alongside voices like Abhishek’s—voices that are keeping the roar alive through action, awareness, and art.”
This association goes beyond storytelling. It supports on-ground conservation, including anti-poaching initiatives in vulnerable tiger corridors and community awareness programmes aimed at reducing man-animal conflict.
“When we speak of the tiger, we speak of the soul of our forests. My collaboration with Royal Ranthambore is a conservation in action. Just like my book BAAGH, which brings alive the shrinking world of this majestic predator, this partnership aims to preserve what is truly wild, rare, and regal. When a brand chooses to stand for the wild today, it ensures our own survival tomorrow. That is what Royal Ranthambore represents: celebrating Global Tiger Day by protecting India’s finest,” says Abhishek Ray.
BAAGH has received widespread acclaim from leading national, international media and industry giants describing it as “a powerful wildlife crime thriller with a deep conservation message". This Global Tiger Day, Royal Ranthambore Whisky celebrates India’s national animal, not just as a symbol, but as a legacy we must protect.
Royal Ranthambore — India’s Finest Yet.
Let’s promise to keep the roar alive
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