Known for its vibrant culture, iconic Howrah Bridge, and love for all things sweet, Kolkata embraced Swiggy Instamart as its partner for every need—from daily essentials to festive splurges. This year’s “How India Swiggy’d 2024- Swiggy Instamart Edition” report reveals how the ‘City of Joy’ stayed rooted in tradition while diving headfirst into modern convenience.
On the report, Amitesh Jha, CEO, Swiggy Instamart, said, “Since launching in August 2021, we’ve seen Kolkata increasingly turn to the convenience of quick commerce, with everything from everyday essentials, toys, beauty, makeup, and even festive essentials delivered in just 10 minutes. The top purchases from the city include milk, dahi, onion, soft drinks and potato, with a city user spending as much as ₹8,56,920 on groceries, electronics and everything else they need in 10 mins. We’re proud to be a part of this journey, making convenience a part of daily life, and helping our customers enjoy what they need, when they need it.”
Kolkata’s Quick Commerce Trends in 2024:
- Kolkata’s favourites: The top 5 items ordered by the city were milk, dahi, onion, soft drinks and potato
- Ice Cream Splurge: One dessert lover splurged a whopping over ₹1,00,000 on ice cream boxes—turning their freezer into a frosty haven fit for a Park Street-style dessert festival
- Maggi Mania: Kolkatans spent an eye-popping ₹15.1 crore on Maggi noodle packets this year—enough to create a noodle trail from Kolkata to Digha and back, multiple times!
- Party Like a Pro: With nearly 4,000 orders for party essentials and a cool ₹1.6 lakh spent on cocktail mixers, Kolkata ensured its gatherings were equal parts fun and flavourful.
- Packed Sweet Tooth Alert: No surprises here—Kolkata spent nearly ₹5 lakh on packed Indian sweets, proving that the city’s love for roshogolla and sandesh knows no bounds.
Traditional Splurges:
- Rooted in Style: Kolkata brought tradition home with hundreds of orders for kurtas and sarees, keeping the cultural charm alive.
Stealthy Shopping Moments:
- Incognito Indulgence: Kolkata went undercover with 7,477 Incognito orders, featuring sneaky buys like dark chocolates for those late-night cravings.
The Kolkata Charm:
From savouring mishti doi to devouring over ₹15 crores worth of Maggi noodles, Kolkata’s shopping habits reflect its soul—vibrant, indulgent, and always full of joy. Whether it’s keeping traditions alive with kurtas and sarees, throwing festive parties, or teching up homes, Swiggy Instamart ensured every Kolkatan’s day ended on a sweet, satisfying note—because in the City of Joy, every moment is worth celebrating, one order at a time.
