HRIPL’s Streax Professional Expands Colour and Care Range at Professional Beauty India 2025
The recently concluded Professional Beauty India (PBI) 2025 – Kolkata Edition witnessed a spectacular showcase of creativity and innovation by Streax Professional, reaffirming its leadership in the professional haircare and colour industry. Held on 21st and 22nd April 2025 at Milan Mela, Hall A in Kolkata. The event drew leading hairdressers, salon professionals, and industry experts from across the region.
One of the standout moments of the event was the grand unveiling of the EVOQUE Collection, Streax Professional’s newest colour and style story. Inspired by the fusion of “Evoke” and “Vogue”, EVOQUE is a tribute to quiet confidence, retro nostalgia, and modern sophistication. A celebration of sculptural silhouettes and timeless beauty, the collection brings to life a reimagined retro glamour through the lens of contemporary elegance.
The collection features eight trend-forward looks, each artfully brought to life using Streax Professional’s advanced Argan Secrets and Huemagic colour technologies – Mocha Mirage, Espresso Fade, Auburn Shag, Ash Mullet, Violet Fringe, Amber Classic, Crimson Layers, Cendre Curls. Visitors at Stall No. 206 experienced these transformative styles through live demonstrations, immersive booth activities, and an exclusive stage show on 21st April, where models showcased the EVOQUE looks with striking flair and finesse.
Enhancing the buzz was the official reveal of the BotBrazil post-care range, set to launch in May. This marks Streax Professional’s newest innovation in hair smoothing—a formaldehyde-free solution crafted for today’s salons. BotBrazil features a powerful Botox Cream paired with a specially formulated post-care Shampoo and Masque, offering long-lasting frizz control and smoothness while maintaining hair health. Exclusively for salon use, this range meets the rising demand for safe and effective smoothing treatments.
“We are delighted with the overwhelming response received at PBI Kolkata 2025,” as stated by Rochelle Chhabra, Head, Streax Professional. “With EVOQUE Collection and Bot Brazil range, we set out to create more than just a trend collection—we wanted to tell a story of quiet confidence and enduring style. It’s a celebration of individuality, where retro charm blends seamlessly with contemporary edge. At Streax Professional, we believe in empowering stylists with tools and inspiration that allow them to craft timeless beauty with a modern voice.”
With packed sessions, vibrant showcases, and hands-on engagement, Streax Professional’s presence at PBI 2025 – Kolkata Edition marked a significant milestone in shaping the future of Indian hair artistry.
About Streax Professional: Streax Professional – a brand closely associated with style and glamour in the salon business- was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) is on a continuous growth path and has a partnership with over 25,000 salons in India and abroad.
About Hygienic Research Institute: Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best. An ISO 9001:2015 certified company, HRI implements path-breaking innovations and personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax, as a hair colour brand, is trusted and used by 17 lakh consumers every month across India and is sold through three lakh outlets.
