Durga Puja shopping is undoubtedly a mega-event in itself in West Bengal. It spreads over weeks leading up to the eve of the festival and covers everything from apparel to footwear, accessories to personal care, gifts to gadgets.
How would you feel as a shopper if you got lucky and a wish magically got fulfilled? Now, thanks to Motovolt’s all-new fun pre-Durga Puja engagement activity, Bhooter Raja Debe Bor. In busy marketplaces of Gariahat, Jadavpur, Baruipur, Garia & Diamond Harbour, Bhooter Raja, intrinsically linked with the power of granting wishes, will ensure lucky shoppers get delightful gifts.
To participate in ‘Bhooter Raja Debe Bor’ activity, a shopper would need to scan the QR code available with all hawker stores in chosen markets and register himself or herself. Three lucky winners get to win a Motovolt electric cycle each. Moreover, there will be attractive gifts for other winners. Apart from associating with the hawkers in selected marketplaces, which are hotspots for Durga Puja shopping, Motovolt would be extending this contest to other areas through a canter van.
“This year, the Durga Puja is fervor is back in full steam after two years of lull due to Covid. With UNESCO inscribing Durga Puja as an Intangible Cultural Heritage of Humanity, the festive spirit has grown manifold. With shoppers back once again in the market, we decided to undertake a customer engagement activity in the form of Bhooter Raja Debe Bor where customers will get a chance to win attractive prizes including Motovolt e-cycles. We have associated with the hawkers of various markets to undertake this initiative”, said Mr Manohar Bethapudi, Head-Growth & Corporate Strategy, Motovolt Mobility Pvt. Ltd.
Bhooter Raja, in the form of a character, would also be present all through the activity to engage with people and encourage them to participate in the contest and also hand gifts to the shoppers. The initiative would continue till 28th September, 2022.